Next "The Bay Gull" Children's Book ALL about the Gulf of Mexico

In March, we took a whirlwind tour through RI and CT, visiting over 1,000 children in 5 days. Our goal for the trip was to reach out to schools, sharing the story and stressing education about our environment, while helping to raise money for the schools through book sales. All of the presentations were so fun, the kids (as always!) were amazing - we love it when they think the bagel is a donut! - and we raised nearly $1,000 for their schools.

There was a VERY cute preschool in Coventry where nearly 90% of the parents purchased books for their children! Now those are some supportive parents!! Although the first The Bay Gull is set in Rhode Island, our trip confirmed the story's appeal outside of the Ocean State. Only one of the days of our trip was in Connecticut and the 2 schools we visited there raised more money for their educational programs than all of our other stops combined.

Well, we knew that even people in the desert like a good book about the ocean but we still would love to see many more books about other beautiful coastal areas. Since our trip, we have been slowly but surely preparing our next 2 books, one about San Diego and the other about the Chesapeake area. Researching coastal areas can be a nightmare as there are so many sites to navigate through. Finding relevant information that we can use for the books can take lots of time.

One place that is easy to find information about right now is the Gulf of Mexico and because of that, we are putting the other books on hold to focus on creating a great Bay Gull book for the Louisiana area. Neither of us have been there but with all the publicity, we have been finding resources that can help with the Bay Gull's travels fairly easily. A pre-order form is up on our website, feel free to add your name to our mailing list and send along any comments about our new book.

Next "The Bay Gull" Children's Book ALL about the Gulf of Mexico

Marketing Our Self Published Book

"The Bay Gull" is our first book which was self published and if you have followed our story, you'll know that the decision to go this route was so we could launch our book while on a trip to Rhode Island. We needed a fast way to get the book from the computer to a finished format. We already had the completed book and illustrations and in March, 2009, we began our journey to self publishing. Four months later, just in time for our vacation, the book was available for the public.
Our deadline was a great motivator and we highly recommend having a firm date in mind. We worked backwards knowing that we had to have the book finished, completing the multitude of activities that needed to get done in order to make it happen. We had a very busy 7 day trip filled with book readings and author appearances.
Before having the first date set, we created a Facebook Group (which is now a Facebook Fan page - please join!) to get the word out about the book, asking people to join our group and for their suggestions on book reading locations. In addition, we created a website for TINK INK Publishing which has a calendar where we could add upcoming events.
About six weeks before the trip, we started scheduling author appearances by calling people who we already knew, letting them know we would be in town debuting the book and that we wanted to have an event at their location. As you can see by the list, all but one of the events were a result of working with people who we already knew:

• A daycare owned by a friend
• A gift shop owned by a friend
• The bagel shop featured in the book and owned by a friend
• The book store down the street from the bagel shop referred to us by our friends at the bagel shop
• Our parent's driveway on the parade route for the Fourth of July parade
• A bookstore that we arranged by contacting a local person who holds weekly storytimes
• A bookstore where a friend's father works

Through another friend, we received a list of almost 60 local news contacts. Two weeks before our arrival on the east coast, we e-mailed press releases which included information about the book and our scheduled appearances. The press release also went out to about 400 personal contacts through e-mail and to all our Facebook friends. Several news contacts picked up our appearances for their local calendars of communtiy activities. Our weekly storytime new friend, Anika Denise, wrote a review of the book for her widely read children's book story blog which came out in the paper on the same day as our first book reading.
In addition to sales the day of the event, most of the locations purchased books to have in inventory. People gave us great suggestions on other stores who may be interested in carrying the book. For two days, we traveled around visiting some of the recommendations and our favorite shops. Our opening usually went something like, "Hi, my name is Mona and this is my husband, Emerson. Emerson recently wrote a children's book about Rhode Island and our friend .... from .... thought you might be interested in carrying it." Or, if we didn't have a referral, we would mention that we loved their store and thought it would be a good location. By the end of the trip, we were excited to have the book available in 13 stores.
We owe a world of thanks to our printing company, Premier Graphics, who did an amazing job meeting our deadline which enabled us to sell over two hundred books in seven busy days.
Since July, our marketing efforts have continued and we are now working with 20 independent businesses including non-profit organizations (Save the Bay, The Herreshoff Marine Museum and Linden Place) and an on-line store for children's books, Winmark Communications. We are always looking for new organizations to work with and new sites to feature our books so if you have any great ideas, please share!!
Mona & Emerson

Marketing Our Self Published Book

Rhode Island Lighthouses and Narragansett Bay History

Our home in Arizona is filled with reminders of the ocean. The walls are covered with pictures of boats, framed charts of Narragansett Bay and a few fabulous lighthouses. Most guests who spend some time with us are treated to a history lesson from Emerson about "The Ocean State" as he walks them through the pictures, telling stories about his home state. Most recently, he tracks the sea gull's journey from Bristol, RI to Block Island, describing the various points along the way through Narragansett Bay.


A visit to our house is much like his presentations to children, taking them on the trip with the bagel loving seagull. Little did we know that he has been practicing his storytelling for over two years before the book was released. The message of sharing is certainly foremost for importance in the story. All parents we know would love for their own children to be as kind, generous and polite as this seagull. The geography and history Emerson shares during his presentation is a side benefit for those children fortunate to hear him read the book here in AZ. 
 
As you flip through the pages of "The Bay Gull," you may notice that several different lighthouses are part of the seagull's journey. Emerson incorporated six of Rhode Island's twenty one standing lighthouses which together protect ships from the 384 miles of shoreline in Narragansett Bay. His illustrations were created from photographs, drawn with accurate detail and incorporated into the book as resting places for the sea gull.
 
If you are interested in learning more, there are many lighthouse resources on-line. One of the best sites to check out Hog Island, Prudence Island, Castle Hill, Beavertail, North Light and Southeast Light is Lighthouse Friends. Thanks to their hard work, you can look up U.S. lighthouses by state, then click on each lighthouse individually to receive well organized, accurate, detailed information along with interesting stories about each one.
 
In addition to all the information, the site offers lighthouse merchandise. Perhaps we'll even have "The Bay Gull" available through their site one of these days!

Rhode Island Lighthouses and Narragansett Bay History