Literacy Day in Phoenix

We never know who we will be blessed to meet. For the second year in a row, Emerson was invited to participate in the Annual Literacy Day sponsored by the City of Phoenix Human Services Department.

The opportunity came from a chat with another mom at our neighbor's son's birthday party in February of 2010. We talked about both our jobs (she works for the City of Phoenix) and I shared with her our business card for TINK INK Publishing. She must have passed it on to a friend at work because a couple of months later we received a letter from the Head Start Program inviting Emerson to read to students on Literacy Day.

The goal of the annual event is to bring awareness and recognition to the importance of early childhood literacy. Each year, community and civic leaders join students throughout Phoenix in the classroom to share a book chosen for Head Start that promotes interaction and movement from children.

In addition to this year's Head Start book by the incredible Eric Carle, Emerson shared The Bay Gull to an excited classroom of preschoolers. Some of these desert children have been to San Diego and spotted a lighthouse before but all were in awe of the horse shoe crab - a real treat for kids in AZ!

Literacy Day in Phoenix

Storytelling Festival at Paradise Valley Community College

Early in December, Emerson  joined Paradise Valley Community College's Festival of Tales. This event  happens every spring and fall offering PVCC students the opportunity to showcase their skills to a live audience of enthusiastic children.

The event is free to the public and children can participate in over 20 different activities including creative crafts (like this fabulous drum made from plastic cups and tape which the kids painted) and live storytelling that bring real or imaginary books to life.

We were honored to be invited as a guest Author/Illustrator for the third time. For this event, we had an activity table for children to create their own Bay Gull popsicle stick puppet. Each child received a picture of the Bay Gull that they could decorate with crayons, markers, glitter and feathers. Googly eyes completed his look before they cut him out and glued their Bay Gull to a stick.

Emerson read The Bay Gull story as they completed their crafts. 

In just three short hours, over 70 Bay Gulls were created at our table! It was a very fast, fun event.

In addition to all the amazing activities, PVCC has partnered with Reading is Fundamental and each child can select 3 or more free books to bring home with them from the event, too! If you live in AZ, "like" TINK INK Publishing on FB to find out about the next event in the spring.

Storytelling Festival at Paradise Valley Community College

To Amazon or Not To Amazon...

When stepping into the door of having a published book, the issue of whether to put our book on Amazon came up in several conversations with other self-published authors. Prior to this venture, we had not realized that people stood either firmly for or against this method of book distribution.

We quickly realized that this was actually going to be a thought out marketing decision. In reality, everyone can list their books on Amazon if they are willing to give Amazon 55% of the profit from every sale. Add in the shipping costs to the Amazon Fulfillment Center (covered by the publisher) and, for most self published authors, this is a money losing sale.

Based purely on a consumer perspective, we wanted to be represented by one of the largest online book retailers. Fortunately, our production costs were nearly covered by the 45% commission so we went ahead and listed The Bay Gull. In fact, it was even exciting to us and others that our BOOK was listed on Amazon. Friends and family were definitely impressed!

We think of the potential profit loss for each book sold on Amazon as a marketing cost. We know that many people enjoy being able to buy our book from a major online site and Amazon outsells our own website 2-to-1.

Here is a HOT tip - there is a way to potentially avoid the 55% commission and still offer your books on Amazon. A few months ago, we signed up for an Amazon Seller Account to move some extra books in our own personal library. It just occurred to us that we can compete with Amazon on their site and offer our book through our own seller account!

We priced our book a few dollars less than the list price ($10- instead of $12.95) which may be more appealing to bargain hunting buyers. We also listed the book "Signed by Author" which, of course, it can be since it is coming from our home. After adding in a "Shipping Credit," our potential net profit from Amazon is $10.15. Compared to the $5.83 they are currently paying out on each consigned book sold through Amazon, our commission will be 75% higher and we can turn a profit on the sales.

This is a brand new strategy for us and one that we hope can work for other self-published authors seeking an Amazon presence.

To Amazon or Not To Amazon...

The Bay Gull Featured in The Bay Magazine August 2010

In just a year, The Bay has grown as one of the most popular magazines in RI for information on "Living Well on the East Bay & South Coast." This free monthly magazine can be found throughout the Ocean State and we are SO proud to be featured in the August 2010 Kids Issue.

On page 24, Julie Sickel reviewed two books by local authors, Bun, Onion, Burger by Peter Mandel and The Bay Gull by Emerson Colwell. What an honor to be recognized with Mr. Mandel, adventure journalist and author of nine children's books.

For those of you who are unable to pick up your own copy, you can check out the review here!

Special thanks to Julie Sickel for the great review, The Bay's Editor Julie Tremaine for requesting a copy of the book when we were in town last March and the entire staff at The Bay for your hard work every month!

You can find them on Facebook - search "Bay Mag" and send a friend request.

The Bay Gull Featured in The Bay Magazine August 2010

Teaching Children To Draw Seagulls

This past week, Emerson had the opportunity to work with 100+ children at a local Vacation Bible School. The theme of the week long, all day program was "The High Seas Expedition." In addition to a set curriculum, each afternoon featured special guests from the community. The Bay Gull was a perfect compliment to the program with the ocean theme and the sea gull himself being on quite a journey of his own throughout Narragansett Bay.

A typical book event is about 30 minutes with reading the book plus Q&A time. The coordinator scheduled Emerson to fill one hour of the afternoon program. So how do you fill an hour and keep a group of 3 year old through 5th grade children entertained?

It was not an easy task that I presented Emerson with the night before his presentation. He spent hours online researching interesting facts about the lighthouses presented in The Bay Gull. We went over the information together and discussed how this would keep the whole group engaged.

With half a morning to think more about the event, Emerson came up with a fabulous idea - teach the children how to draw the sea gull! Each of the kids were given a sheet of paper and a crayon. As Emerson went through the elements of the bird, the children repeated the actions on their own paper. A few of the children chose to make paper airplanes instead (including our son) but the majority of the group followed along.

The quick activity produced countless sea gull art pieces which the children proudly showed off to each other and their guest. Children are so fun to teach because they are so eager to learn. I bet we'll see some fabulous artists, illustrators, story tellers and authors coming out of that group.

Our middle child, Grace, was very proud of her sea gull art. Not exactly like daddy's but it sure is cute.

Feel free to check out the video and learn how to draw The Bay Gull!

Teaching Children To Draw Seagulls